Get More Targeted Website And Store Traffic With Paid Search Ads

In this episode, Mike Siciliano from HeyStack Marketing dives into the digital marketing strategy of Paid Search Ads. Mike gives a surface level overview of how to create and monitor phrase match search ads to drive users with an intent to purchase your products/services onto your website or into your storefront. Paid Search Ads leveraging long-tail keywords tend to see higher conversion rates as the user is already further down the funnel, but with that comes a slightly higher CPC. Mike makes mention that it is important to compare your cost of goods (purchase price to the end user) to the average CPC of the campaign’s primary phrase keywords to ensure profitability at a 1.5 – 2% conversion rate. For more help with your marketing plan, contact [email protected].